4 Mistakes To Avoid In Your Business Sign

22 October 2015
 Categories: , Blog


As a business owner, you want to do everything you can to advertise your business and put your name out there for all to see. One of the ways many business owners do that is by getting a large business sign. While these are great for being able to boost your profits, a bad sign will end up giving potential customers a negative overview of your business before they ever step foot inside. To help you determine what makes a bad sign, check out the following.

Tiny Text

Even though you might be able to read what your sign says when you are standing underneath of it, that doesn't mean someone driving down the road is going to be able to. You want to make sure anyone driving by can read your sign without having to strain themselves. Large font is always ideal, especially when you figure that people looking at your sign are going 25mph or more.

Being Too Extreme

While some people think that the best option for creating a sign is to make it bold and bright, but that isn't necessarily the case. Sure, you want your sign to capture the attention of people passing by, but you don't want it to be too crazy. You don't need to have a bunch of neon colors and flashing lights to capture the attention of customers. Regardless of what type of business you run, you should craft a sign that is classy and sophisticated.

Not Staying Consistent with Your Brand

Your business sign is supposed to convey a message to anyone passing by. You want to capture their attention, but you also want to communicate your message clearly and effectively. If you send mixed messages to your customers, it will confuse them and make them question whether they should bother coming inside or not.

Ignoring Simple Errors

People are going to judge your business by what you have to say on your sign. Essentially, that is the main reason why many have a sign to begin with. If your sign has a major spelling error on it, people are going to think twice about coming into your business. Above all else, check to make sure your sign is grammatically correct before you put it on display. Spelling errors are more detrimental to your business than you realize.

By not making one of the mistakes above, you can craft a quality sign that helps to draw customers in and keeps them coming back for more. Talk to local providers, such as Sign Services Inc.