3 Ways Vehicle Wraps Can Boost Your Marketing Campaign

25 September 2015
 Categories: , Blog


Have you ever thought about how much exposure your fleet vehicles get every day while driving through town? Having your logo on each vehicle is a start, but imagine how much it could help your advertising if you use vehicle wraps to transform each vehicle into a rolling advertisement for your business. You could reach a large captive audience every day just by having vehicles sitting in traffic! Here are three major ways vehicle wraps can bolster your marketing campaign.

1. Familiarity

Vehicle wraps can acquire up to 70,000 impressions per vehicle per day in a large city. This can go a long way toward making your business name a household term, at least locally. The more impressions you make, the more often residents of your city will remember your company when they get in a situation that requires your services. But equally important is making a good impression. Vehicle wraps can be designed with your company's personality in mind, so whether you want to impress customers with your reliability, your coolness, or your cutting-edge modernity, your vehicle wraps can impress viewers with your exact message and tone just like a billboard or TV advertisement can.

2. Building local awareness

Your vehicle wraps can be hard at work even when your vehicles aren't. Having a vehicle sitting in the lot at your business regularly whenever you're not using it can help customers locate your business almost as easily as a large, colorful sign. In addition, residents who live nearby may even notice the vehicle more than they notice the sign, because everyone has signs, but not everyone has clever and colorful vehicle wraps. This means vehicle wraps can help your business stand out from others nearby.

3. Call to action

Some businesses use their vehicle wraps like a business card to provide interested potential customers with the business name, services, and phone number. You can go even further and include a call to action in the design to motivate these potential customers to call today. You can offer a free quote, a special deal, or some other incentive to increase conversion rates, or just focus on the people you're after and direct them to the best way to contact you to learn more.

These three points show how a vehicle wrap aspect can really add a boost to your marketing campaign. With vehicle wraps you'll catch the eye of potential customers, help them locate your business, and point them toward the best next step. Visit a sign company like Nesper Sign Advertising Inc today to get a vehicle wrap for your company vehicle.